Shanshan firs brand menswear debut 18th Ningbo International Fashion Festival site picture

In 1989, Zheng Yonggang, the founder and founder of Shanshan brand, issued an oath to “create the first brand of China's suits”. He took the lead in implementing the brand development strategy in the Chinese clothing industry; in 1990, he proposed the concept of intangible assets management; The largest and most complete marketing system; In 1994, it invested heavily in the corporate identity system (CIS); In 1996, it became the first listed company in China's garment industry; In 1998, it established an international-class clothing production base; In 1999, it was international The optimal marketing model The reform of franchising has formed a marketing network with franchisees as the main body. It has strong specialized market expansion capabilities. It has established specialty stores in major cities in China and opened special sales offices in major shopping malls. More than 1,000. The Shanshan brand has grown from small to large and quickly became the favorite clothing brand for Chinese consumers.

brand introduction

Shanshan suit is the earliest brand in the same industry in China. It adopts the world-class fully-automatic hanging pipeline operation imported from Germany, Japan and Italy. Software applications in process positioning, production processes, etc. are the first in China. The management of this business is directly led by the experts of Japan Daito Corporation and Italy Faro Corporation. As early as in 1996, the ISO9002 quality system was used for quality control. The Shanshan brand, a Chinese famous brand and a well-known trademark in China, is the first clothing brand that has passed the green certification, and is also a representative brand of the Chinese garment industry. It has formed a series of products including formal wear, business, leisure, etc. The shirts won the title of the first "China Famous Brand" product. In the Chinese clothing industry, Shanshan has created many miracles and won many honors.

Shanshan firs brand menswear debut 18th Ningbo International Fashion Festival site picture