LV Legend pays tribute to the classic 160 years

The famous luxury brand Louis Vuitton will soon celebrate its 160th anniversary. In the year when Louis Vuitton was born, it was Napoleon who died on Elba Island this year. In 1821, Napoleon took France's most powerful empire, Louis Vuitton continued his empire, and created the greatest brand in French history - LV Louis Vuitton.

A series of boxing series designed by Karl Lagerfeld

A series of boxing series designed by Karl Lagerfeld

When Louis Vuitton celebrates the birth anniversary of its 160th anniversary, six world-renowned artists are invited to newly design the classic monogram pattern of Louis Vuitton. The six artists come from various fields such as Karl Lagerfeld and Rei Kawakubo, fashion designers; Christian Louboutin, shoe designer; Frank Gehry, architect; Cindy Sherman, photographer; Designer Marc Newson.

The still-mysterious Louis Vuitton 160th Anniversary Artist Joint Collection will be on sale in mid-October and will only sell for several months. Prices range from EUR 2000 to EUR 4000. Behind LV's classics, every designer's work is extremely exciting.

Six generations of successors shape the classic

On February 12, 1821, Louis Vuitton was born in a small village in France. His father was a lumberjack at a nearby tree farm. The parents had no money to buy him a toy, and the plane and the chisel were accompanied by his childhood. At the age of 14, he went to Paris alone. His dream was to make good money.

After arriving in Paris, Louis Vuitton found a job in a famous carpenter's workshop. There, he designed a flat-top leather trunk suitable for train travel and opened his own leather goods shop in Paris. At the time, people urgently needed to find a convenient tool for carrying clothes during the trip—the Louis Vuitton bags came into being.

George Vuitton, the son of Louis Vuitton, is like his father and he has demonstrated his talent for small inventions since childhood. In 1890, he invented a special locking "5-tumbler" - the feature is that as long as a key is used, the LV Louis Vuitton luggage can be opened for all of the customer's own luggage, avoiding the traveler's trousers. A lot of trouble with keys. In the era of Carsten, the grandson of Louis Vuitton, the product has been pushed to the pinnacle of luxury, creating a special-purpose box with different devices.

With the popularity of Louis Vuitton bags, many counterfeits also flood the market. Although Louis Vuitton filed a lawsuit in this regard, it did not stop the proliferation of counterfeit goods. George took the initiative and decided to invent a new canvas that others couldn't imitate. George invented a unique pattern of interwoven fabrics and it is still in use.

Since the 1896 LV Louis Vuitton officially launched the design of the brand-marking function "Monogram canvas", "Monogram canvas" has become the ultimate symbol of the brand kingdom. From the first generation of the Monogram Canvas LV Louis Vuitton pattern, to his son George Vuitton with his father's abbreviations L and V in conjunction with the flower design, design today still buzzing international interwoven letters printed on canvas (Monogram Canvas) The style, “Monogram canvas” is a brand recognition symbol that LV Louis Vuitton continues for more than 100 years.

Today, Louis Vuitton has arrived at the sixth generation of Patrick Vuitton, an existing 136,000 craftsmen who make bags. They work in 14 workshops, in addition to 11 workshops in France, in Catalonia, Spain. And California in the United States also has a production base. 80% of the work done on bags is done by hand. Louis Vuitton also opened 314 luggage stores in 52 countries, and opened only nine stores in China. In 2002, it had a turnover of 3 billion euros, which has tripled in 10 years. The annual profitability has increased by 40%-45%.

In 1996, Louis Vuitton joined L. v. m. H Group has greatly expanded its own space for activities. It is now not only mass production of traditional products diy / 'target = '_blank'> senior luggage, but also involved in fashion, watches, jewelry and other industries, its business activities accounted for 70% of the group's total business.

Six designers join in

Louis Vuitton never lacked the opportunity to cooperate with famous people from all walks of life, and in the 16 years that Marcus Jacobs had been in charge, he could see these amazing and unforgettable designs. This time by celebrating the 160th anniversary of the arrival of Louis Vuitton, six super heavyweight designers were invited to participate in the plan called “The Icon and the Iconoclasts Classics and Classic Disruptors”. 6 super heavyweight designers include Karl Lagerfeld, Kawakubo, Christian Louboutin, Frank Gehry, Cindy Sherman, and Marc Newson. They use Louis Vuitton's classic Monogram pattern as creative tone to design a series of handbags and luggage.

Karl Lagerfeld designs a full range of boxing gloves and bags, and also serves as a photographer, taking photographs for each designer and their finished work, and portraying the portraits of Kawakubo. Frank Gehry, a well-known architect, recently designed an experimental-style building for the Louis Vuitton Art Festival. His package looks like a twisted rectangle. Frank Gehry thinks the curve adds femininity. The artist Cindy Sherman placed a number of tagged drawers in a suitcase and used makeup mirrors and stools to become a small studio for travel. Industrial designer Marc Newson designed a practical backpack. Marc Newson said that his design concept is usually to create what he personally wants to use, and provide people to use when traveling. Christian Louboutin has designed a Parisian style bag with a sense of sports and leisure, plus a classic red bottom of his own brand, with a bright red accent on the package. Kawakubo continued to maintain the style, in the LV bag section burned three holes, so that the bag liner and Louis Vuitton's logo revealed.