Industrial + financial two-wheel drive Huamao shares active transformation

Securities Times reporter nursery rhyme

The fabrics used by Burberry, LV and other international top brands are actually from Huamao (000850) located in Anqing, Anhui. On June 21st, in the “Into the Listed Company” activity of the Shenzhen Stock Exchange, investors visited Huamao Best and its high-end advanced spinning production line, which was jointly invested by Huamao and Italian manufacturers, and conducted with the company’s senior executives. Direct communication.

Ni Junlong, the chairman of Huamao Co., first summarized the company's three major characteristics: the establishment of a complete textile industry chain from “cotton, spinning, weaving, printing and dyeing, clothing, industrial non-woven fabrics, terminal clothing sales”, which is not much in the industry. The whole industry chain enterprise. Second, adhere to quality and efficiency, take the high-end route, has become the international top brand apparel fabric supplier. Third, the company took the road of “industrial + finance” collaborative development, and supported each other in different periods. In recent years, investment income has also become a bright spot.

Last year, the decline in China's textile and apparel exports expanded from 4.9% in 2015 to 7.49%. For the first time in nearly 20 years, it has declined for two consecutive years, and the decline has been increasing year by year. Under this situation, Huamao shares are also unable to escape the pressure. Ni Junlong admits that the textile industry is overcapacity, the market competition is fierce, the prices of raw materials such as cotton are fluctuating drastically, and there are factors such as the price difference between domestic and foreign cotton. In addition, the artificial and power cost pressures that are rising year by year are quite serious.

In order to overcome the difficulties, Huamao has identified the development path as the “126” engineering strategy”: developing the synergy effect of the industrial chain to create a new textile industry system with core competitive advantages; doing better and stronger “industrial capital” and “financial capital”; It has implemented six key projects, including the intelligent factory pilot project, the fine fabric brand project, the international operation expansion project, the capital platform integration project, the technology management innovation improvement project and the talent team construction strengthening project.

Specific to the textile industry, Ni Junlong believes that the first is to take the brand benefits out and stick to the high-end road; the second is to continue to adjust the industry chain structure and product structure, the company has reduced the small profit loss products, last year and the first half of this year The gross profit rate of spinning has been improved; the third is to adhere to the innovation drive, the company's patent application has reached a record high in the near future, and the multi-concentration spinning and other project industries that cooperate with Wuhan Textile University will be applied. The fourth is to speed up research and study abroad and consider some production capacity. Transfer to areas where the cost of production factors is lower.

The Securities Times reporter learned that since last year, Huamao has set up three subsidiaries, Taiyang Weaving, Huamao Kelmer Gaoding and German Fashion Design, to further closely meet market demand. The company also participated in the e-commerce platform cotton and cotton net. At present, the cotton and cotton net business is progressing smoothly.

Luo Maohui, director of Huamao Co., Ltd., said that although the newly established printing and dyeing, yarn-dyed and other molecular companies have not produced benefits, the company will continue to optimize its adjustments in terms of market resource allocation, product structure, management team and staffing. Give play to the supporting advantages of the industrial chain and make early benefits

While adhering to the transformation and upgrading of the textile business, Huamao has put forward the development strategy of “financing the capital value chain with financial platform”, constantly exploring and innovating the development model; using finance as a link, steadily expanding the multi-channel investment field; A large amount of investment targets (including mineral resources).

The general manager of the company, Zuo Zhipeng, introduced the company's minerals and financial investment to investors in detail. At present, the production of mineral plates is normal and the operation is stable. The Laomingkou mining area in Kunming, Yunnan Province is one of the 22 mines that must be integrated and reorganized in the Tangdan Mine. The company is actively promoting integration.

Huamao shares have a lot of layout in equity investment. According to Zuo Zhipeng, in addition to holding the shares of Guotai Junan, GF Securities and Huishang Bank, the company also indirectly holds a 2.7% stake in Huatai Insurance. In 2016, Huamao received a dividend of 5.936 million yuan from Guanggu Finance Lease, and Chongqing Contemporary Gravel received 12 million yuan from Huatai Insurance. In terms of PE investment, Neta Software, a shareholder of Huamao Co., Ltd., succeeded in IPO last September; the shareholding company Shenzhen Haiyuntian was acquired by Tuowei Information, and currently holds 3.27 million shares of Tuowei Information; Yihe Agricultural Products and Huayilong Listing the new three board.