How can a small white shoe be a classic like a little black dress?

Image Source: Visual China

If the fashion industry also has the “Vocabulary of the Year” selection, small white shoes can definitely be on the list. This year, last year, and even the year before last, it frequently appeared in the list of "xx fashion items you must have."

It is not a brand, it is the collective name of many white shoes that many brands produce. Just as many years ago, the fashion world collectively referred to some sort of black skirt as a “little black dress”. Nowadays, we refer to certain types of white shoes as “small white shoes”.

It is the title of honor, but it is also the name of love. It is not without showing high popularity. How did it step into the altar?

·sports shoes

The beginning is the ghost of sports brands, mainly Adidas, Nike sports brands. But the most powerful is the Greentail Stan Smith of Adidas, which is 100 white shoes worn by the wearer with 105 shoes worn on the street.

Stan Smith is not a new shoe, designed in 1960s, and later renamed tennis star Stan Smith, who won two Grand Slam titles in the 1970s, becoming the first pair of signature sports shoes in history. This shoe is by far the best single product sold by Adidas, and it will fire once every 10 years. But it can be like two years before the fire, but the brand planning credit.

In 2013, Adidas decided to remove Stan Smith. The old fans panicked and launched a mad snatch, which was in short supply. The so-called unobtainable forever commotion, Adidas is still not only here. After a short period of time, the shoe went back through Fashion Week in 2014 and Phoebe Philo was wearing a Stan Smith curtain after the Céline show in September. Stan Smith has continued to board the Google search for fashion topics since then.

Then, major fashion bloggers and celebrities made their way through the street, and Stan Smith’s appearance frequently appeared. And compared to other popular fashion items, this shoe is full of tide, enough wild, the price is not expensive, fans rush. What Adidas needs to do at this time is just to put it on the shelves and start production at full capacity.

Stan Smith is also very fortunate to catch up with the cold sex that has been popular for the past two years. Denim, T-shirts, white socks and white shoes are pleasing. In time and place, Stan Smith won't work well in 2014-15.

But at the time, only a pair of shoes were fired. It is not yet a trend that we are talking about now.

·casual shoes

How the trend is formed, not just a brand. From a pair of small white shoes to fire, to almost every pair of small white shoes are fire, this time is the fashion luxury brand in force.

Stan Smith makes many brands aware that the market is changing. In the past, men mostly bought sports shoes, and women now love to buy shoes. In the past, people used sports shoes only for sports. Now everyone goes shopping and even goes to work. Since 2015, Phoebe Philo with a red Stan Smith has brought her favorite sports style. Coat and sneakers have become the latest street trends.

Many factors in the general environment seem to constantly promote the "wind of movement." For economic reasons, the middle class has grown and become the main force of consumption. Luxury goods have become popular aesthetics. Sports shoes are being used as an expression of street fashion counterattacking fashion houses.

For political reasons, the issue of equality between men and women continues to receive attention. The simple, atmospheric and neutral white shoes are themes. In the social trend, young people are overwhelmed by the turbulent global environment. They find themselves through sports and fitness as a way of life and further promote the sports and leisure apparel market.

Luxury brands are very happy. They haven’t caught such golden business opportunities for a long time. Big names have not gone well in their past routines. How to seize new customers is hard to kill.

Must put out one's own white shoes, be sure to squeeze on the list of ten white shoes recommended by the blogger, this is not a pair of small white shoes, is the brand's annual label. If you have a pair of red shoes, you can not only attract a lot of eyeballs, but also prove that your brand is young, full of vitality, and at the cutting edge of the trend...

Whether it has sports genes or not, major brands have pushed for "small white shoes."

Alexander Mcqueen oversized sneaker is the brand that keeps up with this trend. It also has a white body, a green tail design, a simple atmosphere, and a water-based platform that not only comfortably comforts but also allows the calf to have a longer visual effect. Shortly after launch, last year In the first half of the year, it was quite a "bad street."

In the Valentino gravani open series, the vamp has a color added to it, and it does not have to be laced to open the design. The heel is accompanied by white rivets with a high degree of brand identity.

Givenchy urban knots The same upper is white, with a faint gold brand logo on the tongue. The biggest feature is the two tails of the shoe. Looks like an elastic band, like headphones, full of small white shoes, rely on this recognized brand .

There are Burberry's powder white shoes, miu miu's pointed white shoes, Saint Laurent's star white shoes, Lanvin's flower white shoes, Ports 1961's bow tie white shoes, Acne's smiley white shoes, Localities have their own characteristics, but all have the same touch and they all sell well.

Gucci launched Ace embroidery totem series, coupled with bees, heart-shaped and other embroidery patterns, highly sought after, the shoes are also full of sheepskin to ensure comfort, is currently a fire, almost a star must.

The trend is that this time it really formed, the major brands to push new products, ultimately, advertising, single product was hot, the trend is even more fire, so stimulate more brands to invest in this tide, form a cycle, the more people buy small white shoes More and more, more and more brands selling small white shoes, these brands will drive more people to buy.

There are big names who want to use "white shoes" to wake up old souls. Naturally, there are also brands that want to rise up and take advantage of the fire.

The once-losing Puma was named “The Best Sneakers of 2016” by Footwear news magazine with Puma Rihanna creeper. He returned to the public view, compared to other brands in the uppers, it made a fuss on the soles, milk coffee color , Thick-soled platform shoes lead the new trend in spring and summer.

In 2000, the Italian fashion brand Golden Goose Deluxe Brand (abbreviated as GGDB), with many Korean drama actor crossing through, such as "Pinocchio" "Descent of the Sun" attracted attention, became a mudslide in small white shoes, "small dirty shoes "Hand-polished, washed, waxed, deliberately old. According to WWD, the brand’s full-year revenue in 2014 was still 47 million Euros. In 2016, it exceeded 100 million. In February, it was acquired by private equity funds by 400 million.

The Common Projects, which was founded in 2004, is a handmade shoe with a narrow shoe size and a thin shoe that costs at least $300 each. The shoe body is blank, there is no logo, there are only small rows of gold-plated figures. Ten digits are divided into three groups, representing different colors, styles, and yardages, so the figures for each pair of shoes are different. This "tailored sense" makes this shoe very popular. Designer Poopat stated that it wouldn't matter if the advertiser does not advertise in 2015 and the ins account is not updated for 31 weeks. The brand still generates more than $10 million in annual revenue.

It is not difficult for the old fashion house to catch this trend. There are already the most talented designers in the world, and then the hot design elements of the brand are integrated into the small white shoes. Whether it is the fans of the small white shoes or the old fans of the fashion house, the city will be interested. Are you being picked up?

Cheap people like Keds, Vans and other brands are also assisting in the world of white shoes. The white shoes on the Internet are full of flying grass. It is no longer "you must know 10 pairs of small white shoes", but "the stars love white shoes and there are 25 more choices", "18 pairs of the most versatile "" "You must know 20"...

·Tide shoes

Why can every brand produce small white shoes? Why are we all willing to buy?

When white shoes, Stan Smith's sneakers from Adidas, Valentino, Gucci and other luxury big names, casual shoes, men's or women's wear, go to the grocery store, office, sportswear, and coat Ye Hao, its nature has changed.

It is a pair of tidal shoes.

Because Wu Yifan walks through yezzy, many fans in China don’t know that Kanye West will buy it. Because Liu Wen crosses fenty puma, everyone does not know that Rihanna will also buy it. Because Yang Mi, Song Ying, and Yang Yang wear white shoes, everyone wants to wear them. Can afford to buy big, can not afford to buy a small card, without prejudice to the trend.

This answer, why do not have the brand of shoes gene also out of the small white shoes, because most of the consumers do not really care about or understand the culture of shoes, for them, wearing small white shoes is just a tide which performed.

"White shoes" does not refer to white sports shoes, nor even casual shoes. It has become a trend symbol that best reflects contemporary culture, politics, and other factors. Who owns it and who embraces fashion.

Many years ago, China also had a "return force" and a "leap". Everyone did not like to wear it. You see, when this wave hits, the French first took the “Leap” and won the overseas trademark of “Leap”, selling 20 pieces of Chinese no one bought in China, and others sold 1,000 pieces of gold in Europe. Love, what is the solution?

So, ah, spring is coming again, and it's time to wear small white shoes. Which is to pull the grass? Or take a look back.