Recently, Heineken Beer and Meiyijia officially announced an in-depth strategic cooperation. After the two parties signed the agreement, Heineken Beer ’s high-end product Heineken® Star Silver ™ will fully enter Meiyijia. Liu Hong, General Manager of China Resources Snow Beer Shenzhen Marketing, and Yao Xuhong, General Manager of Meiyijia, attended the launch meeting Meiyijia was founded in 1997 and is known as the "King of China's convenience stores". Since its establishment, Meiyijia Store has been developed with Guangdong as the center and has been steadily deployed throughout the country. As of February 2020, the total number of Meiyijia stores exceeded 19,000, distributed in 15 provinces and cities including Guangdong, Fujian, Hunan, Jiangxi, Hubei, and more than 130 cities. The annual sales of stores exceeded 15 billion yuan, which has become a domestic Large-scale franchised chain convenience store enterprise. With the help of Meiyijia's strong offline traffic advantages, marketing capabilities and influence in the retail industry, Heineken® Xingyin ™ will fully enter the Guangdong market, kick off the prelude to attack the Chinese market, and release more growth momentum. Thus consolidating the market position. Heineken Beer was founded in 1864 and registered as a brand trademark in 1873. After more than 100 years of development, Heineken Beer has been sold in more than 190 countries in the world. The Heineken® Star Silver ™, which is fully listed in Meiyijia this time, is a new high-end beer for young people in China that is smooth and refreshing. It is intended to use "different tastes, same taste" for China. Consumers have started a "journey of taste" to meet the needs of young people of all ages. Sports Shoes For Men,Mens Tennis Shoes,Mens Basketball Shoes,Mens Black Football Shoes Shangqiu JIAYING SHOES CO.,LTD. , https://www.jiayingshoes.com
Heineken signed a contract with “King of Convenience Store†Meiyijia to enter Guangdong market