Evisu casual wear full of humor and subversive spirit

In 1991, Japanese HIDEHIKO YAMANE founded Evisu, a classic old jeans brand in Osaka. The brand's founding period coincided with the passion of VINTAGE JEANS. Evisu became the representative of the “post-501s era”. The original classical jeans elements and trendy street style made it quickly become famous and became the top jeans brand in Japan.

The international version of Evisu's subsequent launch was equally successful in Europe and the United States. CRAIG DAVID, Beckham, ALL SAINTS, Beyonce, and other eye-catching photos wearing Evisu shirts are also often seen in the media.

YAMANE's design is full of sense of humour and subversiveness in addition to being faithful to antique originals, and no matter how good the sales are, it still maintains a very small output and a lot of hand-made sense. Buying EVISU has gradually become a collector's favorite among VINTAGE JEANS fans. YAMANE also later launched a high-level dress brand and a women's collection under the name of EVISU DONNA. His fashion kingdom thus went further beyond the denim brand.