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Kellwood establishes market company in New York
Kellwood establishes market company in New York
St. Louis fashion giant Kellwood established a marketing company in New York to promote its brand awareness. The Kellwood brand includes SagHarbor, Koret, BabyPhat, PhatFarm, DavidMeister, Birggs and Vince. The company also plans to launch the women's OOscar collection in collaboration with designer Oscardela Renta in the spring of 2007. The company will be overseen by Pat Burns, Group Markets and Strategic Vice President. Katherine Mattern, a former strategic planner and business development analyst, will fill the vacancy after Pat Burns's promotion.
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