Guiliang underwear image upgrade to enhance brand competitiveness

Guiliang underwear image upgrade to enhance brand competitiveness

Recently, it was pointed out that the well-known underwear brand boudoir is a strategic upgrade of the brand image, for the news, the reporter specifically went to Shenzhen boudoir underwear brand headquarters to the relevant responsible person for the brand was verified, the person in charge said Gui Mi brand image strategy to upgrade the matter does exist, the current project is being carried out in tension.

闺秘

Guilmi underwear brand terminal image design preliminary concept map

As a representative of the domestic second-line underwear brand, relying on the sophisticated market management and marketing system, excellent underwear products and accurate market positioning in the past year and more time has made very rapid development in various regions of the country Brand terminal stores have reached more than 1,000. At the same time, Gui Mi still maintains a very fast pace of development at this stage, it stands to reason, Gui Mi should focus on development and expansion of the market, why then choose to upgrade the brand image at this time!

In response to this question, the responsible person in charge of a detailed analysis pointed out that: China's underwear industry is currently in a stage of rapid development, the achievements of the boudoir underwear brand in the past year for all to see, but we also clearly recognize that the boudoir underwear The reason why the brand can achieve rapid development, in addition to factors related to the brand itself, but also with the rising trend of the entire underwear industry, a huge market demand for the rapid development of the brand to provide a good market atmosphere.

The rapid development of the underwear industry is a good thing in itself. However, this does not mask the intense and chaotic competition in the industry. We know better than anyone about the law of market competition for survival of the fittest. We are happy about the achievements we have made in the past. However, we can not indulge in this. Development and change, if only indulge in the superiority of the past, any business or brand will be eliminated by the market, I thoroughly cultivate the underwear industry for more than 10 years, see too much for such a warning.

How to stand out from a large number of underwear brands, I know very well that only based on their own, continue to change in order to adapt to various market changes in order to achieve a breakthrough and achieve development. This is why we at this time to upgrade the brand image. At present, we have cooperated with a well-known brand image design company to build a complete VI image system, including brand logo upgrade and terminal store image upgrade. We need to create a new brand image that meets the trend of the times, To adapt to the development of the times, in order to more prominent and highlight the brand value and enhance the brand's competitiveness in the industry.

The person in charge finally pointed out that the boudoir is a new generation of underwear brand, with a new generation of brand determined to make progress, adhere to the pursuit of innovative brand temperament, brand image upgrade is only our first step to seek long-term development plan, the future we will deepen the product R & D design, for the vast number of consumers to create more high quality, healthier and stylish classic underwear products.

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