American Shinkansen polymerization products empower the beautiful industry

In the textile industry, he led the American New Line seems to be an "alternative" but there is some "Legend", had to do import and export trade him, but "beautiful" turn up to foreign brands operating textile fabric circle, product coverage One of the most extensive home textile companies, he has more than a dozen high-end fabric brands in Europe and America. In the combination of domestic and foreign markets, he not only has a new road of innovation, but also constitutes a luxurious and differentiated “brand square”. Foreign trade has a good balance, and it is more concentrated in the domestic market, and presents its own beautiful personality. He is the general manager of Hangzhou Hangan Textile Co., Ltd. Weng Xingdao.

The picture shows the general manager of Wenxing Road, Hangzhou Hangan Textile Co., Ltd.

Elegant turn, trade turned into "general agent"

When I first saw Weng Xingdao, I could feel his solid, honest, keen and diligent personality. After a few contacts, the impression became even more profound. In fact, this personality is also the ability of Weng Xingdao to “capture” customers. The root cause of becoming a good friend, several fixed customers abroad are placing orders with him almost every year, from tens of millions to millions. So, the foreign trade business has been done fast Ong Hing Road and how to turn imported fabric "agent" it, he said with a smile this turning point is a little chance: "In 2011, when I once made in the past just to help customers For a batch of goods, the customer called me and said that the Chinese customer imported the fabric again, so that I can help him deal with the import of the cloth. The cloth is the same cloth, but it is two yuan, not to mention the money. Light time is also a waste. I felt that this thing was a bit awkward, I always felt that this thing can be optimized. Later I found the boss of ZAVIS LLC in the United States to discuss whether I can represent their brand and OEM in China. The brands are stocked on the spot in China, and their other fabric brands are selectively “introduced” according to the Chinese market. Foreigners attach great importance to copyright. Once they can open up the Chinese market, they can save the intermediate links and immediately hit it off! In this way, we set up the 'US Shinkansen' to jointly operate the Chinese fabric imported fabric brand." And Weng Xingdao's turning point can be described as 'born at the right time', when Just imported fabrics in the domestic market increased rapidly every year of the time. The original design and superb quality of the US Shinkansen quickly gained recognition from customers, and the market has also developed rapidly. Following this trend, the company has gradually become a home fabric design, production, import and export, sales and service. In one company. At the same time, due to rapid development, the company not only has its own cooperative companies and warehouses in Hangzhou, but also in Philadelphia, Turkey, Istanbul, and Montreal, Canada. Its partners are growing in scale: AVANT GARDE (Canada), GOLDING (USA), TEXTURE/ALLURE (USA), DESIGNER RESOURCE (USA), ZAVIS (USA), RUMORS (USA), DIMORA (India), VERSACE19.69 (Italy), LOTUS (Turkey), MARIO CAVELLI (Italy), PORTOFINO (Italy), SANTORO LONDON (UK), FRYETT'S (UK), and Weng Xingdao, which has priority in foreign trade resources, is a long-sleeved dance, using "imported cloth" I played a very good hand and made the "US Shinkansen" famous in the industry.

High-quality imported brands are natural in color, material and pattern.

AZURE gives an elegant, clear and comfortable feeling

High quality and high price to create a differentiated "brand system"

Into the exhibition hall of Hang'an Home Textiles, you will be attracted by the dazzling fabrics, the low luxury of VERSACE 19.69, the dazzling of TEXTURE, the exquisiteness of DESIGNER RESOURCES, the craft of DIMORA, the pattern of Golding Fabrics... the texture of each piece of fabric, Color and texture always make you feel so pleasant and comfortable, and each brand has its own distinctive features, which makes it difficult for you to make trade-offs; Weng Xingdao said with a smile: "We will choose the imported brand from the difference, whether it is to say whether it is Market scarce brands can effectively complement the market; or leading brands can guide the market. At the same time, we will promptly feedback the information of the Chinese market according to the needs of the market, so that companies with similar qualifications can respond accordingly. Development to better adapt to the development of the Chinese market; and very special, the last page of every exquisite sample in the board room is marked with the price, which is rare in the industry, "we are transparent Weng Xingdao joked, "All our prices are open. In the short run, we may lose some profits, but in the long run." Look, this kind of open transparency makes it easier for customers to establish trust with us. "In addition, our price is divided into two systems. One is the import cloth for OEM in China. Because there is no intermediate link, it can be said that It is 'foreign design, domestic price', very high quality and good price; the other is 'imported cloth', the price will be slightly higher, then the 'differential' brand is played, our positioning is very clear. In order to adapt to the Chinese market and to better serve customers, in 2014, the company began to implement zero-cut sales of fabrics in the Chinese market. At present, Hang'an Company has represented 12 imported fabric brands. The products sold in the domestic market have more than 100 sets of products and more than 5,000 varieties. The main products range from printed fabrics, jacquard fabrics, window screens, all kinds of flat panels, silk and silk. Lace and so on.

British SANTORO LONDON is exotic

Integrity and cooperation in the industry to create a "good environment"

With the development of the company's business, the layout of the US Shinkansen has expanded and is registered in Europe, the United States and China. The company has its own website: Hangzhou Hangan Textile Co., Ltd. (US Shinkansen) has not only opened up a road of innovation in the combination of domestic and foreign markets, but also the mode of cooperation. The company's long-term cooperation customers include US Golidng Fabrics, American Gianti Fabrics, American Silkcraft, Russian Daylight Fabrics, Canadian Master Fabrics, Swiss Chiristian Fischacher, British Santoro London, British Fryett's and many more.

Create a differentiated "brand system"

The cooperation between Weng Xingdao and these brands is getting better and better. It not only has business contacts with each other in Chinese products and imported products, but also complements each other and holds each other's business shares. When talking about the secrets of cooperation with foreign companies, Weng Xingdao believes that "our model is actually to let imported fabric brands have strong supply and service guarantee when opening up the Chinese market. It is the perfect combination of both sides and their complementary advantages. In addition, in business, I have always believed that the creed left by our ancestors is an eternal truth, that is: no faith, no dishonesty, no dishonesty.

Since it is cooperation, it must be a win-win cooperation, more than the other side to think about the problem, the urgency of the customer, think of the customer, the relationship must be sweet after marriage" Weng Xingdao is very humorous, he said: For example, we are Golding Fabrics There are only American jacquard fabrics in the product series. Later, according to the needs of the Chinese market, we suggested that they increase the popular printing fabrics in the United States and the high-quality and cheap fabrics, so that the company's sales growth rate will reach 20% or more. It is also predicted that the original American fabrics of Golding Fabrics will be loved by domestic furniture factories and designers. This is also proved by the fact that Silkcraft is also a partner of our company. We have successfully brought the silk products of their Indian factories to Chinese market is hot, and in addition to supplying our own products, they also other suppliers sourcing, quality control, shipping etc. all by our company is responsible for all the Chinese products are exported by our company, achieving a win-win cooperation .

As the sole agent of many brands, American Shinkansen has the right to speak on the price. However, Weng Xingdao always believes that providing more competitive prices is a strategy that is beneficial to both parties. "We are very cautious in pricing. It is not because of the monopoly on price monopoly, because the price will directly affect the market sales, acting as a brand, we hope to really expand her Chinese market, otherwise the agent will be meaningless. In addition, the company will make up for the customer's products. Various shortcomings on quality, type, price, service and other issues, for the customer to control the quality standards of Chinese products, for the brand's expansion in China 'escort', and grow with customers.

Although in Weng Xingdao's view, his original "turning around" came from trying to solve that "awkwardness", but as the "brand" map became bigger and bigger, he also saw the expansion and extension of his ability boundary. The more I feel that I have a responsibility, that is, with his "American Shinkansen", empowering the 'beauty industry' of home textiles, and letting its 'output' bring a better lifestyle to the people!