The Ordos brand won the "China Trademark Award" for the 2017 China Trademark Gold Award by the State Administration for Industry and Commerce

The China Trademark Gold Award was jointly launched by China's State Administration for Industry and Commerce and the World Intellectual Property Organization (WIPO) in China. The biennial event recognizes China’s outstanding performance in trademark registration, utilization, protection and management. Individuals, play a demonstration role of advanced models, improve the awareness of the entire society's trademark, and play an important role in promoting the transformation of the economic development model, and accelerate the construction of an innovative country.

The China Trademark Gold Award has four awards: the Trademark Innovation Award, the Trademark Utilization Award, the Trademark Protection Award, and the Madrid Trademark International Registration Special Award. After nomination, review, public announcement and other procedures, Ordos Resources Co., Ltd. stood out among 122 nominated entities/individuals, together with 25 units/individuals such as China National Petroleum Corporation, China Resources Group, and Huawei Technologies, becoming the final winners. The only award-winning unit in Inner Mongolia in this China Trademark Gold Award is also the only winner in the apparel industry.

The “Ordos” brand is the first national brand born after China’s reform and opening up. Relying on the world's best cashmere origin resources, the world's largest cashmere garment industry chain system, the world's leading cashmere technology and R & D capabilities, after more than 30 years of development, has become a well-deserved world cashmere king.

With the wave of changes in economic development and consumption upgrades, as a leader in cashmere brands, Ordos has also taken the lead in the transformation of the industry, and has made great efforts to innovate in product design, brand VI image, and channel retail sales. Erdos took the lead in breaking through the traditional cashmere channel that was profitable at the time and expanded its clothing channels. At the same time, it introduced international creative design resources to develop seasonal and fashionable products.

In 2016, Erdos formally launched the strategic upgrade of the brand, through the creation of an internationalized “ERDOS” brand for emerging middle-class people and the “Ordos 1980” for the professionalization of traditional quality people, and at the same time, building a brand-new orientation for the city. The “BLUE ERDOS” brand of the young customer group, together with the 1436 brand that has been established in China for 10 years, has formed a strategic development combination with clear and focused four brands of the Ordos family to achieve more precision and differentiation. The service serves different market segments.

With the successful repositioning of the brand and strategic upgrade, the four brands gradually expanded their brand new sales channels. In 2016, they achieved year-on-year growth in comparable calibers. At the same time, the sales and proportion of new products increased significantly, showing a double-digit increase, indicating that the new image is being fully rejuvenated and has been highly recognized by the market. In June 2017, the Ordos brand ranked 43rd in the list of China's most valuable brands this year with the brand value of 88.066 billion yuan, and the first place in the textile and garment industry.

Ordos brand, synonymous with the quality of cashmere in people's hearts. In order to safeguard the trustworthy Ordos brand image that has been built over the past decades and strengthen and innovate the brand protection model, Ordos has been actively carrying out brand protection actions, increasing efforts to crack down on brand infringement, and infringing the intellectual property rights of Erdos brand nationwide. The counterfeiting and selling of counterfeit goods were carried out, and investigations were conducted on the entire chain from product processing to the production of packaging materials.

Through several years of hard work, Erdos quality assurance personnel jointly investigated and dealt with several cases that had significant influence in the country, jointly with the Economic Investigation Branch of the Public Security Bureau of Ordos City. Further, large-scale and large-scale infringement violations were basically contained. In recent years, in the development of the Internet economy, the speculative infringement that confuses the concept of brands with numerous names and variety has brought inestimable negative impact and potential harm to the Ordos brand. The Ordos Brand Maintenance Department does not constitute criminal cases of infringement. The civil lawsuit was launched to crack down, and a risk agent model was formed with professional law firms. Professionals were introduced to jointly fight against brand infringement, and brand protection efforts were constantly increased to ensure the national pride borne by the Erdos brand.

Looking back on more than 30 years of development of the Ordos brand, glory has always been accompanied by sweat, roadblocks and long. Erdos Group will always adhere to the original intention of “warming the world” and provide excellent quality products to consumers at home and abroad through technological innovation, excellent quality, world-class design and production and marketing capabilities, and become a globally competitive apparel brand. China's cashmere and garment industry is actively developing.