The latest developments of these international brands may be related to you this week.

Shoes and apparel [Daphne and the top fashion brands in the United States] Daphne officially announced this week that it has teamed up with the top fashion trend brand in the United States, Opening Ceremony, to launch a cross-border collaboration series with the theme of Pink Crush. Designed by the founder of the opening ceremony of the store, Kenzo's creative directors Humberto Leon and Carol Lim, the collection covers shoes and bags and is expected to be launched in August at the Daphne Tmall flagship store and the offline Pop Up Store.

[Lululemon invested in a bicycle clothing company] Yoga clothing brand Lululemon has acquired a minority stake in 7mesh, a Canadian bicycle clothing startup, which may allow Lululemon to make breakthroughs in fabric technology innovation. 7mesh was born in early 2016, and their products claim to be waterproof and sporty with extremely thin materials. The company's seven founders are former employees of the famous outdoor brand Archaeopteryx.

[Italian fashion brand MSGM is easy to change] Italian private equity investment company Style Capital will acquire the stake in MSGM. Founded in 2008 by Italian designer Massimo Giorgetti, MSGM has established more than 600 multi-brand collection stores worldwide and opened eight flagship stores. Currently, MSGM is controlled by Gruppo Paoloni of Italy, which holds a 50% stake in the brand.

[Fosun Group increased its holdings of German fashion brand Tom Tailor] Tom Tailor issued a statement this week saying that it has obtained a subscription rate of 98.11% to 950 shares of existing shareholders. Among them, Chinese shareholder Fosun International Co., Ltd. exercised its subscription right and subscribed for it. The 8.4 million shares, together with the additional acquisition of 296,345 shares, currently hold 29.99% of the German company's holdings on German brands.

Beauty makeup

[Unilever acquires Hourglass, a high-end cosmetics brand in the United States] This is the first time Unilever has entered the high-end cosmetics field. Hourglass was founded in 2004 and currently has annual sales of around $70 million. Last year, the brand became popular with a “sweet pork” and was also watched by beauty bloggers and young women on Chinese social networks. Its sales channels include Sephora, department stores Harrod's, Bergdorf Goodman and Nordstrom, and e-commerce Net-a-porter, which are available in the UK, USA and Hong Kong.

[British beauty brand Rose Bai Cui challenges high-end toiletries] With the help of Haitao, Purchasing into the eyes of Chinese consumers, Crabtree & Evelyn has been trying to expand more space in the high-end market since it was married to Chinese companies in 2015. This week, there is market news that Crabtree will release a series of goat milk hair care products, which is also considered to be the new “gimmick” in the high-end care market.

[Sonic care brand Clarisonic enters the field of beauty] Clarisonic implants patented acoustic technology into the beauty field, launching a beauty brush head and lifting a firming massage brush head. It is reported that the beauty brush head can push the foundation, CC cream, concealer, blush cream and other beauty products at high speed to help users get makeup. The firming massage brush head promotes microcirculation of the skin and allows the cells to absorb more nutrients. Currently, these two new products are on the market.

Maternal and child

[Li Jie when the bond issue to buy Mead Johnson] Li Jie Shi Group this week announced the price of 7.75 billion US dollars of multi-stage senior bonds. The note is expected to be released on or after June 26, 2017. According to the announcement, the net proceeds from the proceeds will be used to finance certain debt facilities for the acquisition of Mead Johnson.

[L'Oreal launches the second generation of intelligent UV stickers for children] The UV-sensitive sensor stickers launched by L'Oreal's brand La Roche-Posay last year have caused a lot of attention. This week, it announced the launch of this second generation of wearable UV stickers, mainly for children. The second-generation product is also waterproof, and the heart-shaped stretchable design can be applied to any part of the body. When it is exposed to ultraviolet light, the color changes according to different strengths to remind the user to receive the skin. The UV radiation dose changes, thus paying attention to sun protection.

foodstuffs

[Diageo acquires George Clooney's tequila brand] Diageo, a world-renowned spirits manufacturer, acquired George Clooney's high-end tequila brand Casamigos (Casa) for up to $1 billion (789 million pounds) Migos). The acquisition is expected to be completed in the second half of the year. It is reported that Casamigos was founded in 2013 by Clooney and his friends, and the products were mainly sold to the United States in 2016.

[Nestl will sell American candy business] Nestlé is preparing to launch the US candy business, including 8 chocolate brands including Butterfinger and Crunch and 9 candy brands. These brands are almost all candy brands that are only sold in the US market. The value of this part of the business is around $3 billion, and last year it generated $920 million in sales.

Home class

[Apple and IKEA have an augmented reality application] The new applications of the two companies will be launched this fall, close to the iPhone 8 and iOS 11 time-to-market. The new application allows users to see the effect of IKEA furniture on their mobile phones. There will be 500-600 products available on the line. In subsequent versions, users will be able to purchase virtual trial furniture directly.

Game class

Hasbro pushes tabletop subscription service: Hasbro, the second-largest toy maker in the US, announced this week that it will launch a game subscription service called HasbroGamingCrate for $49.99 plus shipping costs per game. . It is reported that Hasbro has established an independent team in its Gaming department to create games for subscription services. This is likely to drive the speed of board games.

Electronic class

[Swedish PC peripheral manufacturer Mionix landed in China] Mionix, which has e-sports pedigree, most of its designs and materials are based on actual gaming performance. This week, they officially went public in China, bringing peripherals such as mice, mechanical keyboards, and gaming headsets and mouse pads. At present, the brand has landed in Jingdong Mall. In addition to this, they also released a new mechanical keyboard Wei.