Shishi Small and Medium-sized Service Enterprises: How to Use Propaganda to Do Well Marketing

In the era of marketing, popularity is always not a problem for well-known first-line clothing brands. However, for many small and medium-sized clothing brands, especially regional brands, how do you want to conquer a bigger market?

Consumers haven’t heard of your brand and can’t make choices when faced with it. The customary approach is to pick brands that are already familiar. This is a natural sense of protection. Consumers are only aware of your brand’s Under the premise, will consider you when choosing. In actual operation, many companies still take a lot of detours because they do not understand the basic rules of brand awareness, and spend a lot of money, but with little success. Consumers ultimately do not remember your name.

As the saying goes, “people are afraid of being famous pigs are afraid of strong.” Maybe this sentence was applicable in the past, but in today’s era, the concept has changed. Everyone is squeezing their heads and trying their best to become famous. The reason is clear, the famous pig selling price is higher than not famous. To this end, a new wave of new marketing is sweeping. In the new market environment, marketing communication is no longer simply pursuing consumer infusion of information as in the past. Instead, it uses media innovation, content innovation, and communication and communication innovation to conquer target audiences.

It is understood that we are in a world in which more than 3,000 radio stations send radio waves covering the sky, more than 2,000 TV stations' programs surround our sight, 2,500 newspapers and nearly 10,000 magazines grab our eyes. Innumerable outdoor advertisements have brought us far-sighted sights... Correspondingly, the number of Chinese blogs has reached nearly 200 million, and the number of Chinese Internet users has reached an astonishing 300 million.

With so many media, so many ways of dissemination and audiences, what kind of media did Shishi's medium and small clothing brands choose and how did they use it? The author's answer is very regrettable. First, some of the relatively large clothing brand companies have indeed spent money and effort on publicity, and some even do not hesitate to sign the NBA or other sports events, but the effect is minimal; the second is a considerable part of small and medium clothing brands. Because the company is misaligned and miserable, Xiao Fu's thoughts are very serious, and many of the media that could have taken advantage of the situation are rejected or declined neatly.

The author believes that in the era of marketing, the Shishi small and medium-sized apparel brand companies, from the perspective of the persuasiveness of advertising as a whole, consider how the media can provide the best performance stage and space for creativity; second, from the perspective of avoiding dilution of brand image and advertising effects, Think about the environment that media should avoid in selecting and using. Third, develop creative strategies and media strategies (including media selection strategies) and re-create creative works in the process of advertising operations. Fourth, confirm the use of television. Under the premise of media categories such as newspapers, the focus of the media selection strategy will be primarily on the vehicle environment.