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Saslax Marketing | Men also love to buy clothes, men also have a big market
In the past, boys did not love to go shopping and buy clothes, and they did not spend too much time on their own dress. But as time changes, all this has changed. Boys began to focus on dress up, they are very willing to go out from home to go shopping, watching clothes, trying on clothes, speaking collocation has also become a pleasure in their lives. So, you say men no one buy it? It is often said that women and children are the main consumers. In fact, men are also the main consumers who can not be ignored. Next, Saslax will tell you the data, boys love to buy clothes, men also have a big market. Men's huge market potential With the abundance of material, disposable income growth, men pay more attention to grooming appearance, increase their spending on apparel goods. In recent years, the importance of men's market is increasing. In 2009, men's global cash flow has far exceeded the women's, the annual growth rate of 9-13%. From casual sportswear to trendy fashion, men's weariness and diversity of products and brands have emerged in the changing needs of consumers. Men's clothing market has been pushed to the climax in the future. The future development of men's clothing market is incalculable. So, in such a great condition, the men's brand in the end how to get the great attention of consumers, and to a large extent improve brand awareness, thereby promoting sales? In this regard, Saslax men want to talk about the management and management of a little experience and practices, so popular shop, so performance soared! Speaking with good products In this era of excess products, natural products consumers will also have higher requirements, especially for apparel even more. Among male consumers, the majority of young male consumers make up the majority, and they prefer those that are personalized and trendy, and that emphasize cohesion, fashion and fashion. In addition to fashion, they also value the quality of the product. Although men are willing to take the time to buy to dress themselves, but they really are not used to spending too much time on this, the quality of the product will have a direct impact on the purchase frequency. Therefore, the men's brand of fashion products to be good quality. In terms of products, Saslax men's clothing to do the ultimate. In order to ensure the quality of the products, Saslax men's wear products on the implementation of "zero" defect management, strictly control the source of production products and production of every aspect, at the same time, using advanced fabrics and processes to ensure product quality, so that consumers really experience Good product charm. Winning with service In this era of emphasis on experience and service, to win the favor of consumers, service must be done. Selling a product is more than just a single sale, but you also provide it with a range of services that give them a sense of intimacy at home to stimulate their buying behavior. Saslax guessed, and you certainly love this service. You can play a piece of music in the shop, you can explain to him the collocation, the maintenance of knowledge, you can give him a cup of thirst-quenching water, anyway, you want to make him feel home. Saslax men's clothing is very focused on service, fitting room culture, VIP culture, product culture, staff culture, etc. These cultures are built to serve consumers. Dress room culture, in the dressing room for you to be accompanied by accessories: shoes, scarves, hats, belts, these space is large enough to try on your clothes; VIP culture, members of the brand shop members to carry out a series of membership activities, so that you Have a sense of belonging, but also the first time to enjoy new products.
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