Rikai three stores hit a new high, Ailei home textile detonated the national store tide

On August 30, the three new stores of Ailei Home Textiles in Zhaotong, Yunnan, Zhoushan Dinghai and Zhejiang Cixi opened on the same day. At this point, from the south of Heilongjiang to Guangxi, from the southeast coast to the inland Xinjiang, Ai Lai's sales footprint is spread all over the country, and the growth rate is amazing.

It is reported that at this time the home textile industry joined the off-season, Ai Lai has not been affected by the industry environment, and the sudden emergence of a small peak. After studying the reasons behind it, it is not difficult to find that it has the following four advantages.

Advantage 1: Upgrade the new image of the store to highlight the brand style

Ailei Home Textiles' special brand image design company customizes a brand new image. The new image adheres to the brand concept of “designing for life” and advocates the use of scene design to restore multi-dimensional lifestyle. Let the products in the real-time display area of ​​multiple "high-quality model rooms" directly give people the association of family atmosphere. Create a high-quality, comfortable shopping environment and diversified lifestyle choices, and lead customers to experience the diverse home atmosphere that is simple or modern, or fresh and bright.

Ailei Home Textile Duvet Expert

Advantage 2: Innovative design of smart bedding, scientifically improve sleep

Taking the down sleep system as the scientific basis, the new season Ai Lai down duvets are designed from the four dimensions of sleep temperature, humidity, comfort and cleanliness. In the fabric "hardware" strategic cooperation with Shengquan Group, the introduction of new functional fabrics such as graphene, the internal warming body releases far infrared rays, and sequentially improves the sub-health of the human body. At the same time, in the design of "software", the audience is subdivided according to the physique, and the ergonomic design concepts such as innovative double V space and T° temperature control meet the diverse sleep needs of different groups of people.

Advantage 3: Improve the whole link of sales and insist on service first

Before the product is sold, the company organizes the training of the clerk, provides a full set of storefront promotional materials, and sends the display designer to the store to ensure the maximum sales support to the franchisee. After the product is sold, the company provides professional bedding maintenance services for consumers, in addition to 螨 ironing, home-test shop, free wedding room and other VIP exclusive services, actively maintain the stickiness between the brand and consumers, let consumers Buying the rest assured, using the comfort, giving the product more added value.

Advantage 4: Deep farming for more than 20 years, high brand awareness

Deeply cultivating the home textile industry for more than 20 years, Ai Laiyi has been praised as a "down duvet expert" by the consumers with a promise of singularity and a perfect down bedding product. The company does not forget the brand promotion while refining the products. Along the way, we have maintained good cooperation with CCTV and many provincial-level gold satellite TV stations. We spend a lot of money every year on advertising. This year, we will broaden our publicity channels, and Ailei brand advertisements will be strongly stationed in high-speed trains, and we will push the brand to accelerate!

With mature management mode and tireless innovation spirit, Ailei Home Textile has continuously brought more than expected benefits to the majority of franchisee friends, thus winning more and more investors trust. Nowadays, more than 400 Ailei franchise stores have successfully entered more than 100 cities across the country, and their sales footprints are all over the country. The brand momentum is booming.

Editor in charge: Xu Yuehua