Today, the 21st Humen service trade fair and 2016 Humen Fashion Week in Humen Exhibition Center grand opening! Dongguan Yi Zhuo Garment Co., Ltd. is about to dress up and will be held on November 18 15: 30-16: 00 at the venue at the fashion show hall, held the "Nature Harmony" - Yi Zhuo 2016 autumn and winter popular conference. This conference has four series of themes: "Sky and Sea", "Soil and Ecology", "Footprint and Vision" and "Heart and Inner". It implies that "Yi Zhuo" devotes itself to pursuing a unique combination of fashion and nature. , So ** used to fast-paced life, you want to go to nature to enjoy the share of peace. Such as running low, such as the deep forest quiet, everything you want the harmony of nature, are. When many garment enterprises have lamented the industry environment is poor, shrinking positions, the Italian women's brand in Humen bucked the market trend, not only the successful completion of the established sales target, but also the new dozens of stores, but also the development of new products What is the secret of success? Without it, the only devoted clothing Seoul, precisely because of its adherence to the cause of clothing, did not forget the beginning, all the way forward to tirelessly carved craftsmanship Italian-Australia's unique fashion kingdom. Designed as a king, with great concentration to create designer original brand Italy and Australia Eall.CZ is Yi Zhuo Garment Co., Ltd. flagship brand, the company was founded in 2009, its predecessor in 2005 was founded in Humen Yi Zhuo clothing design studio, and the Italian brand is also starting from the studio . At the beginning of the establishment of the studio, Italy and Australia first put the establishment of product competitiveness as the top priority for development. At that time, the apparel market was an imitation and follow the trend of the times. Most enterprises are studying the rapid expansion of the market and the transformation of business models. However, Italy and Australia are unique and take the product as the core factor. Designing as the key to making a good product and building a brand is the key to the design. Italy and Australia believe that the market is always changing, a business model has not yet wait for our thorough research, often have been replaced by another innovation, and good products is the core of the brand, no matter how the market changes, the Italian brand Soul is the costume design. To this end, more than 10 years, Italy and Australia has been adhering to the dream of the early stage of the studio design studio, I did not forget the initial heart, firmly believe that the power of design, adhere to the style of design concepts, pragmatic expansion while constantly sublime brand value. Italy and Australia to cotton and linen, knitting for the core products of enterprises, optimizing technology, keeping up with fashion trends, and gradually formed its own style and characteristics, its design is the integration of man and nature, so regardless of color or fabric choices have emphasized the natural Love, cherish the environment, a dress from design ideas to production and processing, and then to the terminal sales, no part does not pay attention to environmental protection. As the core brand of the brand, the Italian-Australian brand design department conducts in-depth research on the domestic and foreign markets every year, investigates fashion trends and market demands, and at the same time goes to Europe, the United States and other fashion origins to find design inspiration, to the advanced and outstanding design masters Learning, really enhance the brand's design capabilities. At the same time, the Italian Department of Australian Design also attaches great importance to docking with the market, on the one hand by ordering and terminal franchisees in-depth exchanges, the design value passed to the customer at the same time also absorb feedback from the market, on the other hand regular organization Designer in-depth access to the terminal stores and consumers in close contact, dissemination of design concepts and brand content, understand the needs of consumers. In order to do a good job of designing talent reserves, the Department of Design of Italy and Australia has established extensive cooperation and exchange relations with major institutions of higher learning. And Dongguan Polytechnic Design Department and Dalian Polytechnic University College of Clothing and other institutions to carry out exchange activities, designers for design thinking and experience passed to students, establish students confidence in the design work and honor. In recent years, both China International Fashion Fair and Hong Kong Fashion Festival have the intention of Australian brands. The design and products of Italy and Australia send a message to merchants, buyers and partners at home and abroad that China is not only a big producer and processing country, but also a A big country with original design capabilities. This dedication to the product and its adherence to the design, while losing its chance of rapid growth within a short period of time, has left the company competitive over the next two decades in the long run. More than ten years of wind and rain have molded the core values ​​of the Italian brand. Italy and Australia Design Department from 2005, "a person's design studio" has evolved into today's brand has 20 people design team, in particular, is worth mentioning that, on June 28 this year, the national textile industry advanced collectives, model workers And advanced workers at the General Assembly, Italy and Australia Brand Design Department was awarded the title of "National Advanced Unit of Textile Industry" by Ministry of Human Resources and Social Security and China National Textile and Apparel Council. In the design department to grow and develop at the same time, Italy and Australia brand has gradually gained an exclusive place in the women's market in all parts of the country with more than 200 stores, and sales of similar brands in the mall among the best. Quality comes first, firmly grasp the lifeline of enterprises From the date of establishment of the enterprise, the management of Italy and Australia began to emphasize the awareness of quality and quality. In their opinion, "quality is the lifeblood of enterprises." To this end, Italy and Australia have strict requirements on the quality of garments, The unconventional design, cost savings in management, to give top-notch products. In 2016, in order to further improve the quality level, ITMA set up the Commodity Control Department, specially appointed a senior professional person who served as a multi-year production director in a Taiwan-funded enterprise to take charge of the project, led more than ten people in the product control department, Harsh quality control, from fabric selection to product production and sales, every aspect of strict control, to create more quality products, establish a more perfect brand image. Facts have proved that this measure is wise. Many of our customers responded very well to the 2016 product of Italy and Australia and believed that the product quality of Italy and Australia went to a higher level and their confidence in the brand of YOA was more adequate. Market-driven effort to expand development space After more than a decade of steady development, Italy and Australia already have a number of loyal fans already. Italy and Australia listen to their voices in time to provide better products and services. In recent years, some old customers said that although they like Italy and Australia, some of their products can not be controlled and can not wear that kind of taste. After market research, Italy and Australia found new business opportunities, so started the brand's second product line of research and development, September 24, 2017 spring and summer new conference, Italy and Australia announced the news. According to reports, the positioning of the second product line of Italy and Australia is totally different from the original style line of Italy and Australia. The first line of brand advocacy is "coexistence with nature," while the second line of the idea is "with the times," although the two are not contradictory, but the style is completely different, in contrast, the second line Consumer groups more younger, more stylish style. Specifically speaking, the target group of the second line is about 20-30 years old. After graduating from college, they enter the social work, understand life, love work, physical and mental health, the pursuit of fashion white-collar women, the elite of the workplace, living around this group The scene is set to launch commuter wear, dating equipment and sports travel loaded three series, exquisite style, beautiful, noble, simple, stylish, not exaggerated, not weird, not publicity, take the big European and American routes. Some of the new products in the second product line have been presented at the press conference of the day. Its chief designer, Lim Shi-wu, a senior designer from South Korea, also made its debut. Chen Zhuo, founder of Italy and Australia (right) and designer Limoshi Take photos "The next step, Italy and Australia will continue to adhere to the brand ideal, good internal strength, and constantly improve product quality and brand image, product content enrichment, to create a more beautiful life for consumers, to create a unique fashion Italian kingdom" about the future, Italy and Australia management confidence. Italy and Australia Women's 2016 Humen service trade fair booth image Want to know more exciting, please visit 2016 Humen service trade fair, Italy Booth: 519-521,569-571, waiting for your arrival! Mens Outside Shirts,100% Cotton Outside Wear Shirts,Mens Outside Long Sleeve T-Shirt,Outside Sweat Proof T-Shirt Shaoxing Moonten Trade Co., Ltd , https://www.sxmoontens.com
"Nature Harmony" - Yi Zhuo 2016 autumn and winter popular conference upcoming Humen service rendezvous