MTS Bangwei Zhou Chengjian: Excavate its potential from brand power

China's garment industry should pay attention to two aspects. First, the brand is stronger than the Western countries. The second is the cost. The neighboring countries are very competitive. Meters Bonwe pays attention to tapping potential from brand power.

From China to China to create. The western big name embodies the temperament of Europeans. The question that Chinese companies need to solve is why they are created. Learn to discover black-eyed, black-haired temperament. Injecting this temperament into the design can only develop. From the current point of view, we are only relatively fast. Compared with the world's industries, we still have a big gap: in terms of management, there is no scientific technical support; in terms of brand, we have no personality. Therefore, we must calm down and do it slowly.

I am very passionate and persistent in the apparel industry. However, it is also recognized that companies now rely on market opportunities, not relying on brands to infect consumers and gain consumer acceptance.

Meters Bonwe began to develop in 1995. Although the management is backward, it has developed very quickly because the model is in line with the market. In recent years, it has made innovations in management processes. We set up a supply chain. According to the market demand, we still set a factory to sell. We did not really take the market as our guide and really made our production according to the needs of consumers. In other words, we are still in push management. Global clothing companies have more than 50 days of capital turnover days. The average number of days for domestic garment companies is 180 days. We can do it for 80 days. From a single piece, we have advantages. And from the whole industry chain, we have a great disadvantage. Therefore, we must change from pushing to pulling.

We plan to use the third five years to make the entire process system a supportive force for the team to develop globally. Strive for breakthroughs and innovations in capital structure. If there is an opportunity, it will be grafted with international capital and compete with similar international brands.