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How the apparel industry contrarian change? Set wisdom of the breakthrough road
Link more than 1,200 outstanding designers worldwide, far in Paris, Milan, London, the design draft, within 24 hours will be able to return to China, within 72 hours into a sample ... ... Link the best of the more than 170 are World famous brand, luxury brand to do the foundry, manufacturing factory, carefully making every piece of clothing ... ... depth link more than 500 stores across the country and the mobile Internet ... ... set smart Internet + model is not accidental birth, and Hua Xia And she is led by the Evans Group more than 20 years of deep focus on the garment industry. March 29-30, held in Beijing in 2016 China Fashion Forum, the well-known leaders and experts in the apparel industry, have made a speech to explore the garment industry's "rise" of the road. China's garment industry in the future, the road where? Garments industry leaders and leaders are gropeing, and according to the latest venture of Chairman Xihua Group Wisdom, its strategic model really shocked the entire apparel field, which is more numerous garment enterprises looking for a breakthrough. Set wisdom at the store located in Longhu days Street when more and more top factories have begun to fall into pieces, some Xia Hua could not stand. "There can be no good factory without 20 or 30 years of operation. What is a good factory? It is the world's luxury goods are processed here!" Why the best manufacturing plant in China, the largest consumer groups in China, but The world's top six big apparel companies are not China? Why China has the world's best garment factory, but only for the meager profits to do wedding dress for others? How to survive and even "rise" many excellent enterprises in a global market with sluggish global environment, weaker exports and unpredictable markets? "If a good factory is drained, then how can a good brand live alone?" Fought in the industry for decades, Xia Hua knew that hard-won achievements today. When I saw those who once fell over one of the little partners, she was very sad. Hailed as "Business Magnolia," Xia Hua decided to do something for everyone - "Do not let China's best manufacturing plant drained!" The collection of intelligence, it came into being, breaking cocoon. Xia Hua in the interpretation of the wisdom of the concept of collection of intelligence - to "set a major culmination, combined strength, wisdom, quality selection," to create a clear outline of the Internet + clothing industry blueprint. In a recent media interview, Chen Dapeng, executive vice president of China National Garment Association, said that in the mobile Internet era, consumers' consumer needs and attitudes are changing. We need to establish a connection with consumers , And give the commercial new space, meaning and connotation. This coincides with Xia Hua and her collection of intellectual concepts, coincide. Subway Line 4 put a set of intelligent advertising Compared with the past, Xia Hua, the way this business is completely different, sharing, interaction and change as the highest priority. "What we are doing now is based on the integration and sharing of the entire industry." The Internet + The Times Difference with the past is that all people are no longer isolated islands, and all of them are all connected, aggregated and interactive. "This time , She decided to create a "fashion industry linker." "Not only will consumers buy high-quality clothing at the most affordable price, but they will also make the factory profitable." Reintegrating the industry chain, redistributing benefits and detonating good designs ,Good product. "He" will strive to find the future of the apparel industry, looking for a new way of life, so that people beautifully imagined technology, fashion, life and art perfect combination, so that consumers spend a little money to buy "big." Just born, "he" has been integrated with the link method of more than 1,200 outstanding designers worldwide, far in Paris, Milan, London design draft, within 24 hours will be able to return to China, within 72 hours into a sample. More than 170 links to all of China's best for the world famous brand, luxury brand to do foundry, manufacturing plant, "He" elaborate every piece of clothing. With more than 500 stores in the country and deep links to the mobile internet, "he" has a super-strong sales engine ... "He's got a cool name - a collection of smart devices." Dream and fatherly love, Xia Hua's business arena Xia Hua led by the Ev group was founded in 1994, has more than 20 years, have created according to EVE DE UOMO, Notting Hill NOTTINGHILL, Kevin Kelly Kevin Kelly, Jie Kui Purui JAQUES PRITT and other senior men's brand, its excellent quality and beautiful design, rave reviews, renowned. In accordance with the success of Xia Hua, the chairman of EW Group, besides her firm conviction and her commitment to her father, has encouraged her to work tirelessly. Xia Hua, 1992, Hua Xia graduated from China University of Political Science and Law and stayed in the school for one year, after resigning from the sea to start a clothing business after giving her father a phone call. The following two years, my father did not call her again. She smiled and said, "The greatest regret in life is not success, but never." Laughing girls will not be too bad luck. Twenty years of wind and rain, the innocent northeast girl strength, help her to lay a fashion empire. Perseverance ingenuity, a dress into a smart cultural symbols; wise eyes, creating a business miracle; open-minded, so she reaped a large group of entrepreneurs and friends. These well-known Chinese men, who are all different professors in their respective industries, can wear the custom-made clothes designed by the Xa-Hua team together to make a drink on the lawn of London's Lancaster Palace. Hua Xia is a natural optimistic person. When she became famous, she still thought it was a particularly happy time to recall the experience of standing on the counter. "Every time my father sent me to the train station, I always left without looking back, and I knew he did not want me to see the tears in my eyes, and I stared at his back and told myself to work hard and I carried his future People. "Xia Hua 14 years old, his mother died, father and daughter each dependent. Because the resignation of the sea, his father had been angry for two years did not call Xia Hua, Xia Hua also angry for two years did not go home. The third year of New Year's Eve, the old man could not hold up, call to ask. "Did you eat dumplings?" "I eat western food." She chewed bread alone. ... ... Summer Father was the county hospital chief, and later resigned to open the first local fruit juice factory. He demanded that children not only learn well, but also serve as cadres and learn to lead others. "Leadership is to help others, fulfill others, let others be satisfied with the people." My father's words to benefit Shaw, but even if his daughter has become a famous entrepreneur, the old man did not exaggerate praise Xia Hua. Once, a friend "Do anything with ulterior motives" to chat with Xia Hua father, and secretly recorded the sound to Xia Hua listen. Father said he was proud of his daughter's career in television and newspapers all these years. For the first time, my father boasted Xia Hua in front of others. "My father's love will not be expressed like his mother, but all my heart care and approval are there." Deep understanding of fatherly love is even more motivating Xia Hua to devote herself to men's clothing. Low-key appearance serious, poor expression; inner soft and delicate, brave to play. Not only the story, but also the soul. The years polished edges and corners, do not mind that side hard. Inside, is full of warmth. - It seems that this is the essence of Chinese men ... ... Hua recalls. Xia Hua once said, "All entrepreneurs and strugglers, the greatest courage in life, is to tear away every label in the past." The bustling faded away, leaving me with a solemn promise to my father that year- " Take him to a big city and let him live in a big house. "To start a business again is only the beginning of a piece of mind that allows China to create a dignified way of living in the minds of consumers.