"Footprint" TICHY Women's 2018 Fashion Show

 

At 10:18am on May 23, 2018, TICHY (Tianzi) 2018 brand new autumn and winter fashion was released in Chengdu, the new first-tier city. Mr. Sun Hao, Chairman of Shihe Group, Mr. Lu Xun, General Manager of TICHY Brand, Ms. Zhang Jinyuan, Deputy General Manager of TICHY Brand, and Ms. Sun Yuwei, Commodity Director, attended and received media interviews.

 

(Left to right: Mr. Sun Wei, Chairman of World He Group, Ms. Sun Weiwei, TICHY Brand Commodity Director, Ms. Zhang Jinyuan, Deputy General Manager of TICHY Brand, Mr. Lu Xun, General Manager of TICHY Brand)  

When the surprise romance and TICHY met each other, the brand became a “footprint”. The R&D team crosses the western and western hemispheres, looking for international trends in Paris, Antwerp, Amsterdam, Milan, and other international fashion cities, capturing design inspiration, bringing the elegant atmosphere of Paris, Italian fashion, exquisiteness, Antwerp and Amsterdam. Avant-garde, combined with the needs of the individual characteristics of modern Chinese women, is integrated into this product development.

During this design trip, the designer team had the privilege of talking to Alfar Elbaz, the former design director of Langfan, and Alber Elbaz provided valuable suggestions for the promotion of the TICHY brand. In this conference, TICHY launched a new high-end series of gold standard products.  

TICHY (Tianzi) 2018 autumn and winter fashion new product release

 

"Backtrack"  

Retrospective brand product design in each season, there will be TICHY classic color - black and white red. Intrinsic color but with a variety of style design, clever and easy to express the brand's elegant and modern fashion concept.

"Life of All Things"

 

Traversing the four seasons, from gloom to colorful. TICHY's windbreaker jacket series of this season incorporates the ease of growth of all things, and impresses people with unique fabrics and representative designs.

"Annual rings"

The footprints that TICHY walked in were engraved in the rings of time. In the selection of colors, soft colors with light colors, colliding with low-key and simple urban style, advocating simple, close to fashion, demonstrating the city's free and stylish spirit.

Nature Field

With gratitude, we regard fur as the best gift for nature. Only precious, it should be forever. TICHY uses an artistic approach and unique craftsmanship to create an eco-friendly fur fashion. The high-street-style fur collection is more personal and trendy, and the richness of the layers and the elegant luster embody a low-key elegance.

Double-face

It is also like a person with a double face: one side is strong and one side is soft and one side is hidden inside. Double-faced bisexuality, with its low-key self-expression, presenting elegant qualities, is full of curiosity and mystery.

"Brand interpretation"

When Amazing, Romantic, and Tichy meet each other, TICHY's unique art DNA is enhanced. TICHY adopts a unique three-dimensional cutting and selects European seasonal high-end garment fabrics. It perfectly blends the elegance, intellectuality, fashion, romance, and passion of international fashion, and gives unique artistic color to the everyday life of modern women (ART LADY). This is exactly the TICHY LADY's unique art artistic interpretation of the code.

 

"Brand Positioning"

The TICHY brand focuses on its international characteristics. Based on a deep understanding of the current needs of women's clothing, the TICHY brand focuses its products on both the fashion taste and the contemporary women, and it also separates the wisdom of contemporary women. The quest for self-improvement is a perfect interpretation.

"Team photo"