In the future, Internet giants with more and more multimedia resources will further integrate network service resources and provide advertisers with integrated services in the Internet field, becoming a new stage of Internet marketing integration services. Cross-media integration will provide a wider range of services and marketing for the network, and make network marketing gradually out of the network. Why explore the development trend of the Internet? There is a reality that has to be acknowledged that China's Internet development will be affected by the development of the US Internet, and this impact will continue for a long time to come. Through research on the development of the Internet, we find that the new applications of the Internet are mainly concentrated in the video and social fields. The online video space has grown rapidly in the United States, and a good example is the acquisition of Youtube. The growth of new business has driven the climax of mergers and acquisitions in the Internet field, and the strong online media has continued to develop through mergers and acquisitions. This is an overview of Google's series of mergers and acquisitions since 2005. The more promising Web 2.0 sites are the main acquisition targets, and many creative websites are emerging as new acquisition targets. In addition, on the international Internet, the trend of international online media is that traditional media and Internet companies are gradually becoming integrated, and they have begun to penetrate the Internet through a series of mergers and acquisitions. From the rankings and development trends of international Internet sites from 2003 to 2007, traditional network giants have consolidated their continued strong position through continuous mergers and acquisitions and research and development on the basis of maintaining distinctive services. New technologies, new applications, and new environments will drive the development of community-based media. The development of future community websites will influence the overall market competition. The development of our China Internet market is mainly divided into four stages. The previous stage was before 1997, when the government-led research network triggered the Internet revolution, and e-marketing and e-mail became important network services. The second stage was from 1997 to 2001, when the Internet began to enter the portal era, China set off on the front wheel development and investment boom. At this stage, web services such as SMS, online games and online shopping are beginning to show off. The third stage is from 2002 to 2008, the verticalization trend of online media is unstoppable, various network applications are developing rapidly, and network media has become the fourth mainstream media. After 2008, it can be called the mature stage of China's Internet, network applications tend to mature, search engines enter the social search period, and communities and blogs become the two major applications of the Internet. Looking at the development of China's Internet in about 10 years, we can see that the Chinese Internet has begun to enter a stage of rapid development. China's mainstream Internet companies can have their status today because they have their own characteristics. If you look at the new trends, you can understand the wind vane of China's Internet development. From the first quarter of 2006 to the first quarter of 2007, the market share of China's network marketing core operators, mainly Sina, Sohu, Baidu, etc. accounted for half of the country. Sina and Google cooperated, and Sina and Connected Star launched the Starcast podcast together. Sohu launched Sohu 3.0 products represented by the sound-colored version of the blog, Sohu Pass and small notes. Baidu obtained the license of the portal site a while ago, and formed a business advertising alliance with Netsun to cooperate with Rolling Stone Records to develop the digital music market. Google launched a custom search business edition. The development trend of China's Internet is dominated by a single-to-diverse expansion, with distinctive portals and search websites, and penetration into other areas, driving the diversification of China's network economy operation model. The second is the emergence of portal and search convergence. Major portals continue to implement search services, and some search products have recently been launched. Search engines such as Baidu and Google have recently become new portals. The third is the penetration of the masses into the masses, the comprehensive network media is gradually refined, and the status of small and medium-sized vertical media in the network economy is increasing. The fourth is the advancement of Web1.0 to Web2.0, the application of blogs and communities is deepening, and the application of web applications is personalized and interactive. Returning the content to the essence of pan-mediaization requires further intensive work. Service model N.0, depending on the very strong innovation of the Internet. At the same time, we believe that 1.0, 2.0, and even future N.0 services will coexist. The statistical results show that blogs have become more frequent use of web services by netizens, and users' use of search services has stabilized. The number of visits to web search and website navigation services in China is 8 billion times and 3 billion times respectively. In 2006, China's stock market led financial and economic information services, which promoted the rapid development of access to network economic information services. Later, we look forward to the development of online media and online marketing in China. From the perspective of the scale of China's online marketing market segment from 2003 to 2010, China's online marketing market reached a market scale of 6.05 billion yuan last year, and will achieve a market size of 23.9 billion yuan in 2010. In recent years, online advertising will continue to dominate the online marketing market, and the status of search engines will become increasingly apparent. Acquisitions have become a means of market leader development. The concentration of the online advertising market is further declining and will be further diversified with the development of the new economy. Advertising in the automotive industry drove the cost of advertising in the transportation sector for the first time over IT products, ranking first and becoming a high-quality advertiser. There are very few car and traffic advertisers, but the cost of delivery is high, which is a very good profit for the agency and the media. The giants of the online advertising agency industry are gradually integrating, and the division of network advertising agency services is further refined; the modules of advertising agency, data analysis, design and production, and media agency are becoming more and more specialized, and will lead to more professional advertising agencies. Media agencies have more room to live, and many emerging Internet media have no sales teams. The advertising agency business presents a trend of deepening the industry. In the future, Internet giants with more and more multimedia resources will further integrate network service resources and provide advertisers with integrated services in the Internet field, becoming a new stage of Internet marketing integration services. Cross-media integration will provide a wider range of services and marketing for the network, making network marketing go further. 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What I want to share with you is some trends in the development of China's Internet. Let's first talk about the relatively new development trend of the Internet, and then talk about the development trend of China's Internet, and look forward to the future.
China's Internet enters a new stage of marketing integration services