Analysis of Status Quo of China's Textile Industry in 2016

1.1. Analysis of the status of China's textile industry in 2016

In 2016, the domestic market has recovered, and the overall competitive situation is stable

Domestic sales in the home textile industry have been proceeding at an overall low speed. In recent years, the growth rate of domestic sales revenue has continued to slow. According to the statistics, in 2014, 1,809 households in the regulations achieved domestic sales value of RMB 19.76 billion, which was an increase of 8.2% year-on-year. The domestic production value of the 130 bedding companies tracking statistics was 45.94 billion yuan, a year-on-year increase of 4.6%. In 2015, 1847 households achieved domestic sales of 202.1 billion yuan, a year-on-year increase of 1.7%. 15 industrial clusters realized domestic sales value of 224 billion yuan, a year-on-year increase of 3.6%. The tracking domestic output value of 219 key home textile companies was 54.85 billion yuan, a slight increase of 0.9% year-on-year. However, this trend has improved in 2016. In the first 5 months of 2016, 1,850 large-scale enterprises realized domestic sales output value of 80.815 billion yuan, an increase of 7.48% year-on-year, an increase of 4.56 percentage points. The output value of domestic sales of 14 industrial clusters increased by 4.21% over the same period of last year, and the domestic output value of the 231 key enterprises registered a year-on-year increase of 0.72%. In addition, the textile industry remained stable in terms of competition, and the brand pattern of the bedding market was basically stable. The degree of concentration of the kits and various sets of top-ten brands changed little.

Home textile industry has become a household trend and cross-border achievements continue to emerge

It is becoming a trend that more and more enterprises in the industry are transitioning to “big home”. First of all, through the overall design of curtains, sofas, bedding, wallpapers, accessories, and furniture, channel terminal displays can attract consumers' attention and enhance consumers' desire to purchase more than simple bedding displays. Secondly, “Big Home” offers a variety of styles of household items and a combination of styles and styles of home furnishings. With seasons and fashion changes, consumers are given more opportunities to choose, match, or combine, which in turn will increase the associated rate. Third, through in-depth exchanges and cooperation with ceramics, soft-packing, furniture and other industries, mutual support and grafting of an integrated cross-border new model has enabled the sharing of information resources, mutual prosperity and win-win results, and has achieved good results.

1.2. Analysis of Concentration of China's Spin Manufacturing Enterprises in 2016

There are nearly 1,000 home textile brands active in major domestic markets, of which 38 have been recognized by the State Administration for Industry and Commerce, and a total of 75 home textile brands have been assessed as Chinese brand names. There is a clear brand echelon between mid-range and low-end brands. Currently, the first echelon is mainly occupied by Rollei, Fu Anna, and Meng Jie; the second echelon is mainly domestic domestic textile brands such as Mercury; the third echelon is home to a large number of small and medium-sized domestic Home textile business. However, the market concentration of China's textile industry is relatively low, and a number of terminal brands with national influence have not yet formed.

In China's national textile industry cluster, large, medium, and small “pyramid” patterns have been formed. This tower structure can exert the respective advantages of enterprises of different scales, form a good complementary mechanism, and promote the rapid development of the industry. At the same time, regional brand awareness has increased significantly. Enterprises rely on clusters to strengthen external publicity and participate collectively in large-scale exhibitions and related exchanges and friendship activities. The clusters actively implemented the comprehensive promotion of industrial clusters organized by the China National Textile and Apparel Council, promoted the development of the regional economy, and achieved significant improvement in terms of industrial structure, variety grade, business order, and foreign exchange.

From the perspective of the regional distribution of China's textile industry enterprises, the industries within the industry are mainly located in East China and South China, and the sum of the two accounts for nearly 60%.

1.3. Development Trend of China's Bedding Supplies in 2016

Advocating nature and personalization

Elegant colors, elegant fabrics, elegant designs, elegant designs, and a wide range of products with artistic appreciation and practical functions.

Pursue health care

Nowadays, people's demand for bedding starts to change from warm-keeping to health-care. Some visionary manufacturers and sensitive businesses have successively launched series of health-care bed products, including quilts, pillows, sheets, bedding, and blankets.

Favored with green logo

Healthy consumption is another major feature of the new era of textile consumption. "Green clothing" and "green bedding" have become the mainstream of textile consumption. The issue that certain ecotoxic substances on textiles may cause harm to human health and the environment has caused widespread concern among consumers, so it has a green symbol. Products are increasingly favored by consumers. The green sign has also become a passport for entering the international market.

Pursuit of high technology

The application of modern science and technology brings home textile industry's **: home textile products' health care function; high-tech materials allow fabrics to maintain good recovery and antibacterial ability after repeated washing; giving bedding stain resistance, moisture permeability, perspiration, and quick drying Antibacterial, anti-mosquito, anti-ultraviolet, heat-resistant, wrinkle-free, **, anti-static properties. The current development trend estimates that the scale of the high-tech home textile market will further expand.

Health and health become a new pursuit

According to merchants, the concept of people purchasing bedding has gradually changed, and the choice of bedding has shifted from the original emphasis on style and comfort to the emphasis on health and hygiene. A medical report points out that sleep is closely related to human health. Pillows, bedding, and mattresses are breeding grounds for bacteria and dust mites. The pillow contains 10% mold for six years and is the enemy of healthy sleep.

The pursuit of fashion

Bedding will create a unique indoor culture. At present, urban residents have begun to regard individual products such as bedding, curtains, table cloths, towels, fabric furniture and even handkerchiefs as an integral soft interior decoration. In the color, pattern and function of the same paragraph, showing the trend of matching, so that the style, color unique in the home a "fashion" feeling.

In a word, the scientific and functional of bedding products have been further strengthened. The use of bedding and mattresses for bed use has made them breathable, moisture-proof, and comfortable. They have become the hotspot sought by consumers. Moreover, they pay attention to the four seasons on bedding and household cloths, and they move with seasons. Has become the current consumer style.

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