350 kinds of "Sasa" private brands enter Shanghai and snatch the "Beautiful Industry" cake

Since the first Hong Kong salsa was introduced to Shanghai in 2005, the absence of some first-line cosmetics brands has caused Hong Kong salsa to suffer a bit from Shanghai. The reporter learned from Sa Sa International Holdings Co., Ltd. yesterday that 350 kinds of "Sasa" own brands have quietly entered Shanghai. In addition, about 550 kinds of exclusive agent cosmetics have also passed the health quarantine of related institutions in mainland China.

In Sa Sa stores in Hong Kong, the prices of cosmetics such as Dior, Lancome and Estee Lauder are only half that of Shanghai stores. But so far, these big names are still absent from the Shanghai Salsa store.

A person familiar with the matter revealed that Salsa can directly obtain goods from some cosmetic manufacturers in Hong Kong, but fewer than 600 of the thousands of cosmetics sold in Shanghai Salsa are sold directly from the manufacturers by Sa Sa. Agents get goods, so many cosmetics prices are flat with other department stores. At present, Sephora from Europe is also desperately robbing the “Beautiful Industry” cake. In addition to selling many famous makeup brands, the store will also introduce brands such as CAOLION from Korea and DermaNew from the United States for the first time in China.

It is reported that 350 kinds of "Sasa" brand products entering the Shanghai Salsa store, including make-up, body care, and make-up appliances, will be carried out. According to informed sources, Hong Kong Sa Sa this time to develop its own brand of OEM methods, can bypass the import of cosmetics hygiene quarantine up to six months to one year of approval time, its pricing is also 10% -20% lower than similar products. In addition, Salsa also introduced about 550 exclusive agent cosmetics brands, most of which are foreign brand names that are not familiar to Chinese consumers, such as Swiss Pleiades, New Zealand's Lanocreme, Britain's BeautyFormulas, etc.

Sa Sa currently has three stores in Shanghai. Sa Sa's new store will enter Brilliance Central Shopping Plaza and Wanda Commercial Plaza next week. By 2011, its stores in mainland China will exceed 100 stores.